Manufacturer of Children's Inflatable Theatre Booster Cushions.
As supplied to The Wizard of Oz, Matilda & Charlie and The Chocolate Factory
Productions in London's West End!
The idea came when we took our family a couple of years ago to see Lion King
at the Lyceum Theatre in London and our children Isabella & Lilianna aged 7 & 5
could not see the stage very well because of the adults sitting in front of them.
We asked the helpful theatre staff if they had any cushions but were told that they
only had a few old ones and they had been given out so we had to fold our coats
so the girls could at least have a little boost in height.
We decided to design and develop a simple, comfortable and practical inflatable
booster cushion so that it could flat pack for easy storage and yet be strong and
comfortable when used. Most theatres we thought have a real issue with storage
space so the design had to be simple and easily condensible.
Over the course of a year we sent out many samples of Boosterz™ and emails to
West End theatres and prominent theatre groups, but the interest was pretty low
key and we almost gave up. In October 2010 we received an unexpected boost a
phone call from a new theatre that had opened in Aylesbury and they wanted 500
booster cushions for their Christmas pantomime season which we fulfilled and they
were very pleased.
Having been re inspired by this order we persevered in our crusade to promote our
cushions in the belief that they will be taken up one day by a London West End theatre.
After many more emails and re contacting of various theatre managers we were asked
for a sample by The Really Useful Company headed by Lord Andrew Lloyd Webber.
They were looking at these Boosterz™ cushions for their new productions the Wizard of Oz
and SHREK as value added service to their younger guests.
After testing they placed a substantial order and we rushed this through in time for the launch
of these shows. The feedback has been very positive and we are presently discussing a further
We are currently supplying a number of theatres throughout the United Kingdom in a variety
of quantities to suit the size of their theatre. We are also in discussions with other top West End
theatres as they hear that the feedback is very positive from both parents and children.
We welcome more enquiries from theatres and the general public. Our cushions can also be
used in restaurants and cinemas.
We believe that our Boosterz™ cushions will enhance children’s experience at the theatre which
can only be positive.
If your theatre does not have our Boosterz™ cushions then please let the staff know that we
Contact: Dawn on 0845 050 3400
Boosterz™ Inflatable Booster Cushions - Boosting Viewing Pleasure for Children
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